PPC Experts Academy
English | Audio: aac, 3 Hz, stereo
FLV | Video: h264, yuv420p, 1280x772, 29.97 fps(r) | 2.89 GB
Genre: Video Training
Purchase price $197
Week 1 ? Account & Campaign Settings
-Starting off on the right foot with the proper account settings and campaign settings
-Location targeting and how not to do it
-Day-parting for higher ROI
-How to setup conversion tracking
-The rarely used hack to take your optimization to the next level
-How to get setup with Google Engage
-Getting setup with an MCC account
Week 2 ? Keywords & Ads
-Designing a winning account structure
-How to find the right keywords
-Understanding match types and how to effectively use them
-How to write magnetic ads
-How to split test and how to determine when you have found a winning combination
-Improving your ads w/Ad Extensions
Week 3 ? Optimization
-Looking under the hood with Dimensions
-Learning how to find the fat with Segments
-Where to find the real keywords and what to do about them
-How to Effectively building out Negative Keywords
Week 4 ? Scaling & Automating
-The 4 hour work month with Automated Rules
-Bulk changes using Adwords user interface
-Quick and Easy cloning with Adwords Editor
-Automated bid changes with Rules
-Automated bid changes and Adwords Editor
-How to write thousands of ads with Adwords Editor
-Using spread sheets for bulk imports
-Remarketing strategies and setup
Bonuses
-Facebook Ads Training with Jameson Brandon
-Facebook Ads Training with Ben Pate
More: _http://www.ppcexpertsacademy.com/
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