creativeLIVE - Marketing Your Photography Business by Sal Cincotta
English | Audio: aac, 48000 Hz, stereo (eng)
MOV | Video: h264, yuv420p, 1280x720, 23.98 fps(r) (eng) | 10.4 GB
Genre: Video Training
Sal’s latest workshop teaches actionable and affordable marketing strategies that you can use immediately to help grow your photography business. Sal will show you how to generate more site traffic and prospective customers from social media (Facebook, Twitter, blogs) and Search Engine Optimization (SEO).
He’ll also show you how to build a marketable portfolio that impresses potential clients once they arrive at your site. Finally, Sal will demonstrate how to determine if your marketing plan is working, and how to fix it if it's not.
Marketing Your Photography Business
This course is great for both beginning photographers and established studios. The basic strategies provide a good fundamentals refresher for established studios, and the more advanced information gives less-established photographers an roadmap for the future. There will be advice for ANY genre of photography.
Content:
Day 1:
Bonus Course Materials: 5 Facebook Business Page Templates, Behind The Shutter Premium Membership.jpg, Setting Client Expectations.pdf, SWOT_Analysis.pdf, Bride and Groom Blog Questionnaire, Top 10 Sales Objections.pdf
Enrollment Video
Day 1 Pre-Show
Introduction
The Big Picture
Psychology of the Sale
Brand Awareness
Blogging and Social Media
Beginning and Advanced SEO
The Role of Facebook
Facebook Data and Management Tools
Day 1 Wrap-Up
Day 2:
Day 2 Pre-Show
Building Your Portfolio
Finding the Right Client
The Path to Success
Marketing on a Budget
Advanced Marketing
Selling the Experience
Day 2 Wrap-Up
Day 3:
Day 3 Pre-Show
Introduction
Becoming More Than a Photographer
Pricing
Targeting Niche Markets: Weddings
Targeting Niche Markets: Seniors
Targeting Niche Markets: Glamour
Targeting Niche Markets: Families
30 Day Plan
Thanks + Credits
60/90/1 Year Plan
SWOT Analysis
Day 3 Wrap-Up
More: _http://www.creativelive.com/courses/photographers-mba-marketing-sal-cincotta
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