creativeLIVE - Duct Tape Marketing with John Jantsch
English | 3 Day Workshop | WMV3 968x544 25 fps | WMA 96 Kbps 44.1 KHz | 5.97 GB
Genre: eLearning / Business
Join consultant and bestselling author of Duct Tape Marketing John Jantsch to learn how to create an easy-to-follow marketing blueprint tailored to your small business’s needs. This three-day course takes the mystery and guesswork out of connecting to clients, translating leads into sales, and communicating the value of your company.
Behind every strong small business is a strong marketing system, but many business owners lack the resources and skills required to build a marketing plan that makes their business stand out in the crowd.
John will cover building a marketing system, creating a framework for company growth, and building your company’s online presence. From spotting ideal clients to using social media strategically to gauging the effectiveness of your marketing choices, this course will give you the tools you need to feel confident implementing a marketing plan unique to your company’s needs and goals.
If you want a strong foundation in these essential tools, John Jantsch and this three-day course will give you a practical, proven approach to creating and implementing the marketing plan your small business needs to succeed.
Course Info
Day 1 Pre-Show
9:00 am - Introduction and Overview
9:30 am - Strategy Business Model
10:45 am - Perfect Marketing Stategy
12:45 pm - Inbound Marketing Model
2:30 pm - The Marketing Hourglass
Day 1 Wrap-Up
Day 2 Pre-Show
9:00 am - Content and Lead Capture
10:45 am - Blogging and SEO
12:45 pm - Email and Social Media
2:30 pm - Mobile, Conversion, and Analytics
Day 2 Wrap-Up
Day 3 Pre-Show
Advertising and PR
Referral Generation
Selling System
Tracking and Planning
John Jantsch
John Jantsch is a speaker, marketing consultant, award winning social media publisher and author of two Wall St Journal best selling books – “Duct Tape Marketing – The World’s Most Practical Small Business Marketing Guide”and The Referral Engine – Teaching Your Business To Market Itself. After working with small business owners for over 15 years and growing increasingly frustrated with the lack of a systematic approach to small business marketing, including online and social media, Jantsch decided he could make his mark on the small business world by creating the perfect small business marketing system.
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_http://www.creativelive.com/courses/duct-tape-marketing-john-jantsch
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