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Behavioral Economics and Neuromarketing (Update)

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UPLOADER
Učlanjen(a)
01.05.2019
Poruka
27.221

h264, yuv420p, 1280x720 |ENGLISH, aac, 48000 Hz, 2 channels | 1h 30mn | 529 MB

Learn how to affect the decision making flows and increase sales/usage of your products.​

Make better decisions in life.
What you'll learn

affect the decision making flows of consumers

structure your own behavioral expents

run A/B tests to make critical decisions about your products

apply neuromarketing rules to your products or marketing campaigns for better monetization

optimize pricing based on biases

learn how human brain makes decisions

increase sales of your products using nudges

Requirements

There are no prerequisites for this course

Description

How do people decide what to buy in supermarkets?

Why do luxury car brands give TV advertising?

How can you get honest information from your users in an online survey?

In this course you will learn different theories on how to affect the decision making flows of consumers in the way we want them to decide. You will learn psychological backgrounds of these behaviours and real life examples proving these behavioural rules. You will also learn how to structure your own expents and run A/B tests to make critical decisions about your products.

900+ 5 star ratings - Bestseller Udemy Course

"Amazing course! short, crisp & highly insightful." Marwah K.

"This has by far been my favorite marketing course! Great Job!" Lindsay H.

"I'm aware of the influence advertising has on us all therefore, the more I realise this the more I want to know how this is done and why we just, can't he



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