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Author: Gwen Moran, Sue Johnson

A business plan is invaluable for both new businesses and existing small companies. It helps entrepreneurs analyze their business and the market to stay ahead of the competition, and obtain start-up capital and loans. This book has everything business owners need to create a clear and comprehensive business plan, including guidance on the important decisions that must be made before drafting a plan, a tutorial on business-writing basics, sample business plans, and more.
-In 2003, there were approximately 23.7 million businesses in the United States; of those, 572,900 were new businesses
-According to the Small Business Administration, two-thirds of new firms survive at least two years and about half survive at least four years; the firms with clear plans for survival are the ones that stick around
-More than 75% of small firms use some form of credit in their start-up or operations, which requires a solid business plan
The Complete Idiot's Guide to Business Plans offers both the tactical and economic considerations to start and sustain your company and keep ahead of the competition. The book explores the crucial elements of a business plan with examples, information about credit and hot is perceived by investors, expert marketing suggestions, and effective strategies for putting together operational and sales plans.